Krystal Morris Portfolio

Plot Points

PROJECTS

Creative Designs for JJ Twig's Pizza & Pub

My journey as a graphic designer began at JJ Twig's Pizza & Pub, where I had the opportunity to blend creativity with the vibrant world of the restaurant industry. During my time there, I developed a range of design skills while creating visually appealing materials that captured the essence of our brand and connected with our customers.

From designing enticing menus to crafting engaging social media content, my role at JJ Twig's allowed me to experiment with various design elements and strategies. This experience not only honed my technical skills but also taught me the importance of branding, consistency, and audience engagement.

Designed the restaurant's monument sign.

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MENU DESIGN

Crafting Visual Flavors

Eye-Catching Layouts:
- Created visually appealing menu layouts that highlighted our specialty pizzas and other offerings.
- Used color schemes and typography that reflected the restaurant's cozy and inviting atmosphere.
Special Promotions:
- Designed seasonal and special promotion menus that attracted customers and boosted sales.
- Incorporated vibrant graphics and clear call-to-actions to drive customer interest.

FLYERS AND PROMOTIONAL MATERIALS

Spreading the Word

Event Flyers:
- Developed flyers for various events, such as football gamedays, fundraisers, and craft fairs.
- Ensured that each flyer was unique and aligned with the event's theme while maintaining brand consistency.
In-House Promotions:
- Created promotional materials for in-house events, such as trivia nights and live music performances.
- Designed table tents, posters, and banners that effectively communicated event details to patrons.

SOCIAL MEDIA CONTENT

Engaging the Digital Audience

Daily Posts:
- Managed and designed daily social media posts that featured mouth-watering images of our dishes, customer testimonials, and behind-the-scenes looks at the kitchen.
- Used engaging captions and hashtags to increase reach and interaction.
Campaigns:
- Created and led the "Pizza Madness" campaign, a bracket-style tournament where followers voted for their favorite specialty pizza. See "Noteworthy Achievements" section.
- Designed graphics for each round of the competition, coordinated with the kitchen for featured pizzas, and scheduled daily posts to keep the audience engaged.